Mumbai, 29 th April, 2018: UBM India concluded the 6 th edition of its uniquely positioned Children,
Baby and Maternity Expo India 2018 (CBME India) in Mumbai last week. The largest children, baby
and maternity product business expo in India, the CBME India offered unrivalled business
opportunities for local and global manufacturers and sellers of baby products to connect, network
and conduct business.
The inaugural ceremony of CBME India 2018 took place in the presence of Chief Guests: Ms. Esha
Deol – Bollywood Celebrity Mom, and Mr. Bharat Takhtani, Entrepreneur; Special Guests; Mr. Rajesh
Vohra – CEO Artsana India Pvt Ltd, Mr. Ajay Agarwal – President Toy Association of India; Mr. Yogesh
Mudras, MD UBM India Pvt Ltd. and Mr. Abhijit Mukherjee, Group Director UBM India Pvt Ltd.
amidst an industry gathering.
The show brought together more than 350 major global and Indian brands, to showcase and launch
an exhaustive spectrum of baby care products, toys, baby food, organic clothing, nutraceuticals,
ergonomic furniture, licensing brands, stationery, gifts, infant safety technology, brain development
tools among a rich array of other quality, technologically advanced and aesthetically pleasing
Professionals visiting the expo catered to baby, child wear, children shoe stores, maternity wear
shops; toy shops, supermarkets, hypermarkets, department stores, pre-schools, nursing homes,
individual buyers, service companies, designers, associations and Consulates.
Some of the key exhibitors included The Himalaya Drug Company, Nobel Hygiene Pvt. Ltd, Artsana
India Pvt. Ltd, R for Rabbit Baby Products Pvt. Ltd., Azafran Innovacion Ltd., Mandot Impex, Royal
Industries (Thailand) Public Company Limited, First Care India Pvt. Ltd., Nectar Biopharma Pvt. Ltd.,
M/s. A Star Marketing Pvt Ltd., Dream Theater, Resper International (India) Pvt. Ltd, Sunheri
Marketing Pvt Ltd, Galaxy Incorporation, Superbrandz Medical Innovations Pvt Ltd., Softsens
Consumer Products Pvt. Ltd. and Me N Moms Pvt. Ltd.
This year, the trade fair saw enthusiastic participation from countries such as China, Canada, Korea;
Singapore; Russia; Saudi Arabia; UK, USA, Vietnam, and Thailand. This influx is bound to provide
Indian manufacturers with insights into the latest trends and technology, according to industry
observers. Significantly, the event was well-supported by key associations such as Licensing
Industry Merchandisers Association (LIMA), Indian Importers Chamber of Commerce and Industry
(IICCI) and All India Association (AIAI).
The CBME India 2018 comprised a number of salient features including power – packed knowledge
sessions, seminars, discussion of new trends and various international pavilions to surge into the
rapidly expanding and diverse retail sector in India. This included the Fashion N kids Conclave 2018
with trending subjects such as Role of fibre type in kids wear; Challenges in
Sourcing/Manufacturing/Marketing or Branding for kids wear; Organic clothing- Future for Kids wear
Market; User friendliness in Digital Networking in Retail segment and Advanced Finishes for kids
wear. A panel discussion on the Future of Kids wear in India in line with Global trends concluded the
proceedings. A special session on ‘Leveraging License to Grow Your Market’ also discussed the
lucrative licensing and merchandising industry in the kids category and upcoming opportunities in
new licensing genres; which was organised by LIMA. There was a ‘B2B meeting corner’ which served
as a strategic platform to forge new partnerships and aimed at establishing connect between
prospective companies to enhance their business beyond boundaries. The corner witnessed over
120 such strategic meetings.
The expo also included a ‘Unique Product Corner’ that displayed innovation and boasted of the top
ten unique products as voted by the visitors on the CBME website and onsite. The raging battle to
crown the ‘Most unique product of the year’ witnessed over 23000 votes and 117 reviews which
was presented to BuddsBuddy, and the ‘Best stall design’ was presented to BayBee.
Speaking on the conclusion of CBME India 2018, Mr. Yogesh Mudras, Managing Director, UBM
India said, “The global baby and maternity products market is expected to reach USD 121.0 billion by
2025, according to industry research. Formerly considered a niche market, the domestic baby,
maternity and childcare products market in India has a broader mind share than before as well as a
tremendous potential to grow. Yet, we do observe a paucity of information and availability of novel
products in this segment. It is here that unique initiatives like CBME India play a very important part
to provide information and education as well as the inspiration to raise the bar for the children and
He added, “The top trends informing this sector, as seen in the expo, are an increase in functional,
ergonomic and eco-friendly designs, more co-branded products, such as those leveraging characters
from children’s favourite TV show, and a greater attention to safety with the development of new
safety related products.”
While the child care sector in India is still at a nascent stage, it is one with immense potential due to
an ever growing population. The sector is poised to develop significantly at a CAGR of around 17
percent in terms of revenue. In terms of products, although highly fragmented, it is increasingly
getting dominated by organised players due to the ethical nature of infant and child care, which
includes sub-categories such as nutrition, well-being, intellectual stimulation, tender skin and hair
Industry speak at CBME 2018
ESHA DEOL – Bollywood Celebrity
“CBME INDIA 2018 is a fantastic B2B exhibition and is great for mothers and children’s products.
UBM India is doing a great job to enhance the industry by its extraordinary platform and we wish
them all the best. This is 6th year of CBME and many more to come and grow bigger & better.”
Ajay Aggarwal, TAI President
“This is the first time I am visiting CBME India and this is the platform to be if you are into children
products business. We are thinking to join hands with the platform in the upcoming years and we can
Vijeta Ranmale- Brand Manager, Pranava Creations Pvt. Ltd.
“CBME India has given us the right platform to connect with retailers and distributors. We find good
growth here and CBME is the right place for us to get on that growth path.”
Sabarish T S- Founder, CuddlyCoo
“I’m participating at CBME India for the first time. I had a great experience here. We had some very
interesting visitors, distributors, exporters, all sorts of retailers. There was a variety of people coming
in. The best thing was that people were genuinely interested in our products.”
Krishna Sighakolli- Founder, First Care India Pvt Ltd (BuddsBuddy)
“This is our second visit. We have come here with a better stall and a better presentation because we
have received tremendous response last year.”
Karan Anand, International Sales and Business Development, American Hygiene Corporation
“It’s a nice platform for all buyers, exhibitors and retailers. We are happy with CBME India visitors
Rajesh Vohra- CEO, Artsana India Pvt. Ltd. (Chicco) (VIP)
“UBM India has really done a very good job with the 6th edition of CBME India. We see that this is
an important place where we can meet our prospective buyers and customers. It is a good platform
to showcase the best baby care and maternity products in the world. It was a very lively event with
100+ exhibitors and 400+ brands. It’s amazing.”
Supriya Baikerikar- Founder, The Doll House Co.
“CBME India has been a wonderful experience in terms of networking, collaborations, reselling and
finding retailers for us. Fabulous Experience indeed!”
Christiaan Meeuwisse- Managing Director, Unique positioning (Britax)
“CBME is the biggest kids show in India so, if we really want to do something in this country we have
to be here.”
Shish Kharesiya - Founder, BeyBee
"CBME India, India's most amazing exhibition for emerging & growing Baby & mom product brands
helps to get the best leads for distributors, wholesalers and modern trade at one place."
About UBM India:
UBM India is India's leading exhibition organizer that provides the industry with platforms that bring
together buyers and sellers from around the world, through a portfolio of exhibitions, content led
conferences & seminars. UBM India hosts over 25 large scale exhibitions and 40 conferences across
the country every year; thereby enabling trade across multiple industry verticals. A UBM Asia
Company, UBM India has offices across Mumbai, New Delhi, Bangalore and Chennai. UBM Asia is
owned by UBM plc which is listed on the London Stock Exchange. UBM Asia is the leading exhibition
organizer in Asia and the biggest commercial organizer in mainland China, India and Malaysia.
For further details, please visit www.ubmindia.in.
About UBM plc:
UBM plc is the largest pure-play B2B Events organiser in the world. In an increasingly digital world,
the value of connecting on a meaningful, human level has never been more important. At UBM, our
deep knowledge and passion for the industry sectors we serve allow us to create valuable
experiences where people can succeed. At our events people build relationships, close deals and
grow their businesses. Our 3,750+ people, based in more than 20 countries, serve more than 50
different sectors – from fashion to pharmaceutical ingredients. These global networks, skilled,
passionate people and market-leading events provide exciting opportunities for business people to
achieve their ambitions.
For more information, go to www.ubm.com; for UBM corporate news, follow us on Twitter at
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