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India presents a huge population of “young earning people”, potentially making it home to one of the largest populations of babies in the world. This spells a great opportunity and further growth for an already thriving baby care and mother care industry.

According to industry reports, the market size of this sector in India was estimated at USD 12.73 billion in 2022 and expected to touch almost USD 38.51 billion in 2029 growing at 17.25 %CAGR.

Various factors are driving growth in the dynamic baby care sector with products such as essentials to accessories, apparel, and toys. With the middle-class consumer increasingly educated about baby care, especially through booming e-commerce channels, there's a growing demand for safer products, reflecting a deeply involved parental mindset.

In this rapidly changing landscape, online platforms establishing connect with mothers and mommy bloggers, have proven effective. Despite India's push for self-sufficiency through the 'Made in India' initiative, price sensitivity remains crucial, necessitating strategic adjustments to meet consumer needs.